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Archive for the ‘Information Architecture’ Category

Footer menus are wonderful things. They make life bearable.

When I finally get to the bottom of a long (or any length for that matter) web page, having scanned all there is to see, it’s nice to have a footer menu saving me from having to scroll all the way back to the top of the screen:

Web site with a footer menu

Unless, of course, this is what happens for each and every menu item I click:

That’s right – no matter what menu item I select, I simply end up back at the top of the current screen.

My Recommendation:

Ummmm…this one is kind of easy….

If it looks like a menu, it should act like a menu.

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Hah! I couldn’t help myself, I just had to use that title for this post!

Found this categorization of links on a site:

According this if I want to check out new beauty products I look under Best, but if I want to check out the best beauty products, I look under Beauty…

Solution:
Your information architecture should match your users’ mental models. It’s more intuitive to put the Best Beauty Products link under the Best heading, and I’d suggest putting both the Best and New Beauty Products links in the Beauty bucket. Quick and easy, and the user can find what they are looking for without having to scan every category.

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